Ezra Firestone is a well-known e-commerce entrepreneur, speaker, and educator. He is the founder and CEO of SmartMarketer, a company that provides e-commerce training and consulting services. One of the flagship programs of SmartMarketer is the Black Friday-Cyber Monday (BFCM) Holiday Bootcamp, which is designed to help businesses prepare for and capitalize on the biggest shopping weekend of the year.

The BFCM Holiday Bootcamp is a comprehensive training program that covers every aspect of preparing for and executing a successful Black Friday-Cyber Monday campaign. The program is designed to be accessible to both beginners and experienced e-commerce professionals, and it includes video lessons, live webinars, and downloadable resources.

The program is divided into several modules, each of which covers a different aspect of preparing for and executing a successful BFCM campaign. The first module is focused on strategy, and it covers topics like setting goals, identifying target audiences, and creating compelling offers. The second module is focused on planning and preparation, and it covers topics like inventory management, website optimization, and email marketing.

The third module is focused on advertising, and it covers topics like creating effective Facebook and Instagram ads, retargeting, and creating landing pages that convert. The fourth module is focused on sales and customer service, and it covers topics like creating urgency, managing customer expectations, and handling returns and exchanges.

The fifth and final module is focused on post-campaign analysis and optimization, and it covers topics like tracking key metrics, analyzing campaign performance, and making data-driven decisions for future campaigns.

Throughout the program, Ezra Firestone shares his own experiences and insights, as well as case studies and examples from other successful e-commerce businesses. He also provides actionable advice and step-by-step instructions for implementing the strategies and tactics covered in the program.

In addition to the video lessons and downloadable resources, the BFCM Holiday Bootcamp includes live webinars and Q&A sessions, where participants can get personalized advice and support from Ezra Firestone and other e-commerce experts.

Overall, the BFCM Holiday Bootcamp is an excellent resource for any e-commerce business looking to capitalize on the biggest shopping weekend of the year. With its comprehensive training program, actionable advice, and personalized support, the program provides everything businesses need to prepare for and execute a successful Black Friday-Cyber Monday campaign.